We built what we wished existed.

You know the cycle. Download the app, swipe until your thumb hurts, go on a date that goes nowhere, repeat. Eventually you stop opening it — not because you've found someone, but because you've given up. We've been there too.

Ethos is matchmaking built on the things that actually matter — your values, how you see the world, what you want your life to look like. Not coming up with riveting prompts like "I'll fall for you if you trip me haha."

What we actually measure

Every Ethos member completes a compatibility deep-dive. Values, life goals, relationship expectations, how you handle conflict, where you stand on the things that quietly make or break a relationship. The stuff you'd normally spend months figuring out about someone — surfaced before you ever say hello.

From your answers, we calculate real compatibility scores between you and every other member. Not "you both like the beach." A weighted, multi-dimensional assessment of how well your lives would actually fit together.

Less noise, more signal

You won't find an infinite feed here. No swiping through hundreds of faces hoping something sticks. Ethos shows you a curated set of people you're genuinely compatible with, ranked by how well your values align.

We're building a community, not a crowd. We'd rather have fewer members who are genuinely here for the right reasons than millions who aren't. Quality over growth, always.

What we won't do

We won't optimise for time spent in the app. We won't show you ads. We won't use dark patterns to keep you hooked.

Our business model is simple: we succeed when you find your person, delete the app, and tell your friends. That's it.